"Nothing Gets Sold Until The
Copy Gets
Written"
From: Steve Peterson
Direct Response Copywriter
Corvallis, OR
November 17,
2009
Dear Friend,
A
wise (and very rich) man once said: "Nothing gets
sold until the copy gets written."
He knew from experience that good copy
is the driving force behind successful sales
campaigns.
And it's
not just online
copywriting... sales letters, squeeze pages, and
autoresponders.
It's
television commercials, newspaper copy, magazines, billboards,
busboards, benches, signs in the airports, magazine ads,
newsletters, pamphlets, flyers, and
brochures.
Copywriting
is advertising...
and advertising is salesmanship in
print.
Now, it's not my intention to give
you a primer in advertising and
copywriting. In fact, if I need to convince you of
the value of professional copywriting, we probably aren't
meant to work together.
But, if
you're using direct response marketing, you know
the amount of money
you'll make is directly influenced by the quality of your
copy and
it's ability to persuade, influence, and
SELL.
Which is
why I’m writing you.
Did you know most copywriters have no
sales experience? Sure, some might have
once sold magazines door-to-door, or spent a little time
doing telemarketing.
But, is this who you
really want to sell your product?
Here's the bottom line: A copywriter must
first know how to sell because without sales experience
it is nearly impossible to write copy that rakes in the
cash.
Here's
my USP (Unique Selling Proposition) as a copywriter: I have 15
years of solid, high-level professional sales and copywriting
experience. I've sold tens of millions of
dollars of product and
services.
I
have black belt
expertise in multiple advanced sales
methods including:
- Strategic
Selling
- Value Based
Selling
- Consultative
Selling
- Question Based
Selling
I'm also
a Licensed Practitioner
of NLP (Neuro-linguistic programming), advanced
persuasion strategies that cause my sales letters to have
almost Jedi-like effects on the readers.
Here's
what you should do...
First, Look At These
Samples
Notice
how they span across a variety of products and services. Notice
how they use a variety of styles. Some use a high level
of hype, while others are more subdued and serious. Some
use storytelling, visual persuasion, and NLP. Some use
hard closes, while others are softer.
I
wouldn't expect any of these samples to be exactly what you
want or need. But, they should give you some idea of the
variety of sales letters I can write. Go ahead now
and...
Check Out These
Samples
Next, Take A Look At Some
Of My Happy
Clients...
"A
Masterful Job!"
"You've done a masterful job!
I'm very happy with your work. You've conveyed the exact tone
and message I wanted to send. I couldn't be happier. This is
great! We'll being working together a lot in the future!" -
Daniel Frishberg - BizRadio.com
"Best Work I've
Seen"
“This
is, by far, the best work I've seen in my 25 years of doing
business. I am convinced you thoroughly understand the business
needs of my division and look forward to beginning this
business relationship.” $5 Million Deal! - Sr. Exec.
VP
"You've
Captured My Voice"
"I am SO
happy with the copy you've written. You've definitely captured
my voice. As I read it, it was as if the message was coming
right out of my mouth. - Steve Champagne -
RealEstateBloggingExplained.com
"$20 Million This Year"
“Steve’s
contribution to this company’s success has been outstanding.
His positive, can-do, make-it-happen approach have increased
our sales.... Customers are responding well... We'll do over
$20 Million this year. - VP of Worldwide
Sales
"Quality and
Professionalism"
"Fantastic job! I'm very happy with
the quality of your work and your professionalism. I just
want you to know that of all the people I've worked
with... and there have been quite a few, you seem to be
the most down to earth and cognizant of what seems to me
to make sense... I think we're going to make a great
team!" - Sue Canyon - BusinessBooming.com
"Brought
in $11 Million"
“I've
hired Steve to work for me at multiple companies throughout the
years. He's an expert in Strategic Sales and Value Based Sales
and has made me a lot of money. His persuasion skills have
brought in $11 Million in less than 2 years.” - VP of Major
Accounts
"Wow!"
“Wow!
I’ve never seen a proposal like this. This is far more than
what we’ve received from your competitors." $8 Million
order! - Sr. Executive of a $1 Billion
Consortium
Here's What To Do
Now
Right now, make the
decision to hire me to craft an
emotionally charged sales letter for your business,
overhaul your existing sales message, or guide you to
improve your message with my consultation
service.
I am
much more than just a
copywriter. With
my years of business experience, I can help will all
aspects of your business.
By
hiring me to write your copy, you will have a much higher
chance of success
because your
copy will be based on the most advanced
methods used by the world’s highest paid
sales professionals.
This is
why when businesses demand hard-hitting copy that sells, I'm
the one they call.
Using a
copywriter who really knows how to sell is a smart
choice. I
know how to build credibility, make big bold claims, tell
persuasive stories, and engage prospect to take action.
Ultimately, it’s about results. And my $100 Million results
speak for themselves.
Contact me at 541-554-8211 or Steve (at)
PetersonCopy.com and make an appointment to discuss your
business and project objectives.
Make
the call right now!
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