"It's The Four Letter Word Most People Are Afraid Of...
It's At The Heart Of Your Business... It's Where
The Large Paydays Lie... And Most Copywriters
Don't Have A Clue About It!"

You are about to discover why some entrepreneurs get rich while others never
make a dime... And, how YOU can use my cash-multiplying secrets to
turn your business into a cash machine almost overnight!

 

Steve Peterson - CopywriterWelcome!  My name is Steve Peterson and I'm a Direct Response Copywriter, Marketing Consultant, and Professional Salesman.

The four letter word I'm talking about is... SELL.  

The problem is most copywriters have no sales experience. Sure, some might have once sold magazines door-to-door, or spent a little time doing telemarketing. But, is this who you really want to sell your product?

Here's the bottom line: A copywriter must first know how to sell because without sales experience it is nearly impossible to write copy that rakes in the cash.

What Sales Experience Do I Have?

I have 15 years of solid, high level professional sales and copywriting experience. I've sold over $100 Million of Product and Services to Fortune 500 companies around the globe. Many times, I was recognized as "Salesman Of The Year".

Now, I am focussed on my passion of writing hot sales copy for entrepreneurs who want to build hugely profitable businesses.

Is Sales Success Only About A-I-D-A?

Many copywriters will tell you there are 4 steps in the Sales process summarized by the acronym AIDA (Attention - Interest - Desire - Action). Basically this is true, however, there is much more to making HUGE amounts of money selling.

For 15 years, I have devoted myself to developing black belt expertise in multiple advanced sales methods including:

  • Strategic Selling
  • Value Based Selling
  • Consultative Selling
  • Question Based Selling 

And, to take my persuasion skills even higher, I trained to become a Licensed Practitioner of NLP (Neuro-Linguistic Programming with Richard Bandler's "Society of NLP". (Richard Bandler is one of the co-founders of NLP)

So you see, for almost 2 decades I have devoted myself to the study and application of the world’s most advanced persuasion and influence skills.  My passion to persuade has made a lot of people very rich. And, you can be next!

Here’s a quick peek at how my sales experience will benefit you:

Secrets of the World's Highest Paid Salesmen

  • Strategic Selling methods help you sell without having the best or least expensive product. Sadly, most beginning sales people and copywriters gravitate towards using a “Frontal Strategy”, trying to persuade the buyer by stressing the product strengths. However, Frontal Strategies should rarely be used and only when the product has at least a 3X advantage over its competition. Larger sales occur when a copywriter knows how to effectively use other strategies such as “Flanking”, “Fragmentation”, “Feigning”, and “Fortressing”.

  • Consultative Selling methods help you sell by aligning your message to the way customers buy. Making the big money in sales is rarely about selling the product... it’s about selling something that transcends what most people see in the product.

  • Value Based Sales methods help you sell by making the price of the product irrelevant. Charge any price you want… even two or three times your competition! You’ll win because you have aligned your sales message with the highest values of the customer. You'll win because you have focussed their attention on the ultimate value they’ll receive by buying your product.

  • Question Based Sales methods help you sell because “what” you ask - and “how” you ask - is more important than anything you'll ever say. By using these methods in your copy, you'll be able to establish greater credibility and close more sales.

  • NLP Based Sales methods help you sell by using psychological methods to control your prospect’s focus and attention while aligning your sales message to their specific buying strategies, hot buttons, and mental triggers. By using NLP advanced language patterns, you'll get your customer super-motivated to BUY NOW. 

Take A Look At Some Of My Happy Clients...

"A Masterful Job!"

"You've done a masterful job! I'm very happy with your work. You've conveyed the exact tone and message I wanted to send. I couldn't be happier. This is great! We'll being working together a lot in the future!" - Daniel Frishberg - BizRadio.com

"You've Captured My Voice"

"I am SO happy with the copy you've written. You've definitely captured my voice. As I read it, it was as if the message was coming right out of my mouth. - Steve Champagne - RealEstateBloggingExplained.com

"Quality and Professionalism"

"Fantastic job! I'm very happy with the quality of your work and your professionalism. I just want you to know that of all the people I've worked with... and there have been quite a few, you seem to be the most down to earth and cognizant of what seems to me to make sense... I think we're going to make a great team!" - Sue Canyon - BusinessBooming.com

"$20 Million This Year"

“Steve’s contribution to this company’s success has been outstanding. His positive, can-do, make-it-happen approach have increased our sales.... Customers are responding well... We'll do over $20 Million this year. - VP of Worldwide Sales

"Best Work I've Seen"

“This is, by far, the best work I've seen in my 25 years of doing business. I am convinced you thoroughly understand the business needs of my division and look forward to beginning this business relationship.” $5 Million Deal! - Sr. Exec. VP

"Brought in $11 Million"

 “I've hired Steve to work for me at multiple companies throughout the years. He's an expert in Strategic Sales and Value Based Sales and has made me a lot of money. His persuasion skills have brought in $11 Million in less than 2 years.” - VP of Major Accounts

"Wow!"

“Wow! I’ve never seen a proposal like this. This is far more than what we’ve received from your competitors." $15 Million order! - Sr. Executive of a $1 Billion Consortium

Here's What You Need To Do

Right now, make the decision to hire me to craft an emotionally charged sales letter for your business, overhaul your existing sales message, or guide you how to improve your message with my consultation service.

I am much more than just a copywriter. With my years of business experience, I can help will all aspects of your business.

By hiring me to write your copy, you will have a much higher chance of success because your copy will be based on the most advanced methods used by the world’s highest paid sales professionals.

This is why when businesses demand hard-hitting copy that sells, I'm the one they call.

Using a copywriter who really knows how to sell is a smart choice.    I know how to build credibility, make big bold claims, tell persuasive stories, and engage prospect to take action. Ultimately, it’s about results. And my $100 Million results speak for themselves.

Questions You May Have

Q: I’d like to talk with you about my project. How do I get an appointment?

A: Please call my office 541-554-8211 or email me Steve (at) PetersonCopy.com

We’ll schedule a 30 minute call to discuss your project. Based on this discussion, I will be glad to prepare a detailed proposal and price quote for your review.


Q: I’m convinced and accept your proposal. How do I reserve a spot on your schedule?

A: Once I have received your 50% deposit, and a signed contract, I will put your project on my schedule.


Q: How long will my project take?

A: Depending on my current workload, please expect about 2-3 weeks after project start. I will give you a specific delivery date in your proposal and quote.


Q: What do I need to provide to you before my project starts?

A: I will want to see any previous sales letters or ads you have used and the results you’ve achieved with them. I will need a copy of your product to study in detail.

Since sales letters can be developed in a variety of styles, I am interested to see any specific ads you have seen you like. I will be glad to develop your sales letter in your favorite style.

Important: I need this information early. Your project can not begin without it. If they are not received by your project start date, I will have to reschedule your project. This may mean several weeks later.


Q: What happens after you have completed my copy?

A: Once I have completed your copy, I will personally review it with you. Then, I will forward you the HTML ready text. I can also provide your copy in WORD or PDF formats, if you prefer.


Q: What if I’m in a big rush? Can you complete my project sooner?

A: Yes, as a life-long salesman, I know “crunch-time”. I am very willing to help you meet your deadline. There will be a rush service fee of an additional 50%.


Q: What guarantees do you give?

A: I am EXTREMELY confident of my ability to write you excellent copy that will persuade and influence your target customers. I guarantee I will write you excellent copy and I know you will be delighted with the results.

Once you have received your copy, please take up to 1 week and read your copy and suggest any edits. I will gladly revise your copy for free. (Please do not make edits yourself because much of the text will include advanced NLP language patterns meant to stimulate action on the part of your potential customers)

Use the copy for an additional 30 days. If for any reason, you are not happy with the results, I will make another revision to the copy - free of charge.


Q: Will you guarantee I’ll make $20,000, $50,000, $100,000 with this Sales Letter?

A: I certainly wish I could, however there are far too many variables outside my control, including the strength of your product and your other marketing methods.


Q: What Kind of Copywriting projects can you help with?

  • Direct Mail Sales Letters 
  • Magazine Advertisements 
  • Website Sales Letters 
  • Email Opt-In Pages 
  • Autoresponders 
  • PPC (Pay-Per-Click) Ads 

Q: What other services do you provide?

A: I am an active Internet Marketer myself with many websites in a variety of niches. I can help you with all aspects of getting your website up and promoting your business. If you need help advertising your business, I can help you with SEO (Search Engine Optimization) and PPC (Pay-Per-Click) Advertising.

I am also an active Affiliate Marketer and will be happy to actively sell your product for you.


Q: What about Confidentiality and Intellectual Property Rights?

A: While other copywriters may demand to publicly use your copy for their own marketing and promotion services(and even charge you more if you want to keep it confidential), I provide this service for free. I will not show your copy to others and tell them I did it. When I write copy for you, it is yours. Once you are a satisfied customer, I would welcome your testimonial. Whether I use your copy as part of my own promotions is entirely your decision.

Also, any materials you provide to me will treated as confidential and will not be publicly used as part of any promotion I will be doing.


Q: Can you critique my current website or sales letter?

A: Yes, I will be glad to do this - free of charge - during our first phone call. If you would like me to provide you with a written document with actionable recommendations you can implement yourself, there will be a fee.


Q: What should I do right now?

A:  Contact me at 541-554-8211 or Steve (at) PetersonCopy.com and make an appointment to discuss your business and project objectives.

Make the call right now!