"It's The Four Letter Word Most
People Are Afraid Of...
It's At The Heart Of Your Business... It's Where
The Large Paydays Lie... And Most Copywriters
Don't Have A Clue About It!"
You are about to discover why some
entrepreneurs get rich while others
never
make a dime... And, how YOU can use my
cash-multiplying secrets to
turn your business into a cash machine almost
overnight!
Welcome! My name is Steve Peterson and
I'm a Direct Response Copywriter, Marketing Consultant,
and Professional Salesman.
The four letter word I'm talking about is...
SELL.
The problem is most copywriters have no sales
experience. Sure, some might have once sold magazines
door-to-door, or spent a little time doing telemarketing. But,
is this who you really want to sell your product?
Here's the bottom line: A
copywriter must first know how to sell because without
sales experience it is nearly impossible to write copy that
rakes in the cash.
What Sales Experience Do I
Have?
I have 15 years of solid, high level professional sales and
copywriting experience. I've sold over $100 Million of
Product and Services to Fortune 500 companies around
the globe. Many times, I was recognized as "Salesman Of The
Year".
Now, I am focussed on my passion of writing hot
sales copy for entrepreneurs who want to build hugely
profitable businesses.
Is
Sales Success Only About
A-I-D-A?
Many copywriters will tell you there are 4 steps in the
Sales process summarized by the acronym AIDA (Attention -
Interest - Desire - Action). Basically this is true, however,
there is much more to making HUGE amounts of money selling.
For 15 years, I have devoted myself to developing
black belt expertise in multiple advanced
sales methods including:
- Strategic Selling
- Value Based Selling
- Consultative Selling
- Question Based Selling
And, to take my persuasion skills even higher, I trained to
become a Licensed Practitioner of NLP
(Neuro-Linguistic Programming with Richard Bandler's "Society
of NLP". (Richard Bandler is one of the co-founders of NLP)
So you see, for almost 2 decades I have devoted
myself to the study and application of the world’s most
advanced persuasion and influence skills. My
passion to persuade has made a lot of people very rich. And,
you can be next!
Here’s a quick peek at how my sales experience will benefit
you:
Secrets of the World's Highest
Paid Salesmen
- Strategic Selling methods help you
sell without having the best or least expensive
product. Sadly, most beginning sales people and
copywriters gravitate towards using a “Frontal Strategy”,
trying to persuade the buyer by stressing the product
strengths. However, Frontal Strategies should rarely be
used and only when the product has at least a 3X advantage
over its competition. Larger sales occur when a copywriter
knows how to effectively use other strategies such as
“Flanking”, “Fragmentation”, “Feigning”, and
“Fortressing”.
- Consultative Selling methods help you
sell by aligning your message to the way customers
buy. Making the big money in sales is rarely about
selling the product... it’s about selling something that
transcends what most people see in the product.
- Value Based Sales methods help you
sell by making the price of the product irrelevant.
Charge any price you want… even two or three times your
competition! You’ll win because you have aligned your sales
message with the highest values of the customer. You'll win
because you have focussed their attention on the ultimate
value they’ll receive by buying your product.
- Question Based Sales methods help you
sell because “what” you ask - and “how” you ask - is more
important than anything you'll ever say. By using these
methods in your copy, you'll be able to establish
greater credibility and close more sales.
- NLP Based Sales methods help you sell
by using psychological methods to control your
prospect’s focus and attention while aligning your
sales message to their specific buying strategies, hot
buttons, and mental triggers. By using NLP advanced
language patterns, you'll get your customer super-motivated
to BUY NOW.
Take A Look At
Some Of My Happy
Clients...
"A Masterful Job!"
"You've done a masterful job! I'm very happy with your work.
You've conveyed the exact tone and message I wanted to send. I
couldn't be happier. This is great! We'll being working
together a lot in the future!" - Daniel Frishberg -
BizRadio.com
"You've Captured My
Voice"
"I am SO happy with the copy you've written. You've
definitely captured my voice. As I read it, it was as if the
message was coming right out of my mouth. - Steve Champagne -
RealEstateBloggingExplained.com
"Quality and
Professionalism"
"Fantastic job! I'm very happy with the quality of your work
and your professionalism. I just want you to know that of all
the people I've worked with... and there have been quite a few,
you seem to be the most down to earth and cognizant of what
seems to me to make sense... I think we're going to make a
great team!" - Sue Canyon - BusinessBooming.com
"$20 Million This Year"
“Steve’s contribution to this company’s success has been
outstanding. His positive, can-do, make-it-happen approach have
increased our sales.... Customers are responding well... We'll
do over $20 Million this year. - VP of Worldwide Sales
"Best Work I've Seen"
“This is, by far, the best work I've seen in my 25 years of
doing business. I am convinced you thoroughly understand the
business needs of my division and look forward to beginning
this business relationship.” $5 Million Deal! - Sr. Exec.
VP
"Brought in $11 Million"
“I've hired Steve to work for me at multiple companies
throughout the years. He's an expert in Strategic Sales and
Value Based Sales and has made me a lot of money. His
persuasion skills have brought in $11 Million in less than 2
years.” - VP of Major Accounts
"Wow!"
“Wow! I’ve never seen a proposal like this. This is far more
than what we’ve received from your competitors." $15 Million
order! - Sr. Executive of a $1 Billion Consortium
Here's What You Need To
Do
Right now,
make the decision to hire me to craft an
emotionally charged sales letter for your business, overhaul
your existing sales message, or guide you how to improve your
message with my consultation service.
I am much more than just a copywriter. With
my years of business experience, I can help will all aspects of
your business.
By hiring me to write your copy, you will have a much higher
chance of success because your copy will be based on
the most advanced methods used by the world’s highest
paid sales professionals.
This is why when businesses demand hard-hitting copy that
sells, I'm the one they call.
Using a copywriter who really knows how to sell is a
smart choice. I know how to build
credibility, make big bold claims, tell persuasive stories, and
engage prospect to take action. Ultimately, it’s about results.
And my $100 Million results speak for themselves.
Questions You May
Have
Q: I’d like to talk with you about my project. How
do I get an appointment?
A: Please call my office 541-554-8211 or
email me Steve (at) PetersonCopy.com
We’ll schedule a 30 minute call to discuss your project.
Based on this discussion, I will be glad to prepare a detailed
proposal and price quote for your review.
Q: I’m convinced and accept your proposal. How do I
reserve a spot on your schedule?
A: Once I have received your 50% deposit,
and a signed contract, I will put your project on my
schedule.
Q: How long will my project take?
A: Depending on my current workload, please
expect about 2-3 weeks after project start. I will give
you a specific delivery date in your proposal and quote.
Q: What do I need to provide to you before my project
starts?
A: I will want to see any previous sales
letters or ads you have used and the results you’ve achieved
with them. I will need a copy of your product to study in
detail.
Since sales letters can be developed in a variety of styles,
I am interested to see any specific ads you have seen you like.
I will be glad to develop your sales letter in your favorite
style.
Important: I need this information early. Your project can
not begin without it. If they are not received by your project
start date, I will have to reschedule your project. This may
mean several weeks later.
Q: What happens after you have completed my
copy?
A: Once I have completed your copy, I will
personally review it with you. Then, I will forward you the
HTML ready text. I can also provide your copy in WORD or PDF
formats, if you prefer.
Q: What if I’m in a big rush? Can you complete my
project sooner?
A: Yes, as a life-long salesman, I know
“crunch-time”. I am very willing to help you meet your
deadline. There will be a rush service fee of an additional
50%.
Q: What guarantees do you give?
A: I am EXTREMELY confident of my ability to write you
excellent copy that will persuade and influence your target
customers. I guarantee I will write you excellent copy and I
know you will be delighted with the results.
Once you have received your copy, please take up to 1 week
and read your copy and suggest any edits. I will gladly revise
your copy for free. (Please do not make edits yourself because
much of the text will include advanced NLP language patterns
meant to stimulate action on the part of your potential
customers)
Use the copy for an additional 30 days. If for any reason,
you are not happy with the results, I will make another
revision to the copy - free of charge.
Q: Will you guarantee I’ll make $20,000, $50,000,
$100,000 with this Sales Letter?
A: I certainly wish I could, however there
are far too many variables outside my control, including the
strength of your product and your other marketing methods.
Q: What Kind of Copywriting projects can you help
with?
- Direct Mail Sales Letters
- Magazine Advertisements
- Website Sales Letters
- Email Opt-In Pages
- Autoresponders
- PPC (Pay-Per-Click) Ads
Q: What other services do you provide?
A: I am an active Internet Marketer myself
with many websites in a variety of niches. I can help you with
all aspects of getting your website up and promoting your
business. If you need help advertising your business, I can
help you with SEO (Search Engine Optimization) and PPC
(Pay-Per-Click) Advertising.
I am also an active Affiliate Marketer and will be happy to
actively sell your product for you.
Q: What about Confidentiality and Intellectual Property
Rights?
A: While other copywriters may demand to
publicly use your copy for their own marketing and promotion
services(and even charge you more if you want to keep it
confidential), I provide this service for free. I will not show
your copy to others and tell them I did it. When I write copy
for you, it is yours. Once you are a satisfied customer, I
would welcome your testimonial. Whether I use your copy as part
of my own promotions is entirely your decision.
Also, any materials you provide to me will treated as
confidential and will not be publicly used as part of any
promotion I will be doing.
Q: Can you critique my current website or sales
letter?
A: Yes, I will be glad to do this - free of
charge - during our first phone call. If you would like me to
provide you with a written document with actionable
recommendations you can implement yourself, there will be a
fee.
Q: What should I do right now?
A:
Contact me at 541-554-8211 or Steve (at)
PetersonCopy.com and make an appointment to
discuss your business and project objectives.
Make the call right
now!
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