"It's
The Four Letter Word Most People Are
Afraid Of... It's At
The Heart Of Your Business...
It's The Source Of HUGE
Paydays...
And Most Copywriters Don't Have A Clue About
It!"
You
are about to discover why some
entrepreneurs
get
rich while others
never make a dime...
And, how YOU can use my
cash-multiplying secrets
to turn your business
into a cash machine almost
overnight!
Dear
Friend,
My name is Steve Peterson and I'm
a Direct Response Copywriter, Internet Marketing Consultant,
and Professional Salesman.
The four letter word I'm talking
about is... SELL.
The problem
is most copywriters have no sales
experience. Sure,
some might have once sold magazines door-to-door, or spent a
little time doing telemarketing. But, is this who you really
want to sell your product?
Here's the bottom
line: A copywriter must first know how to
sell because without sales experience it is nearly
impossible to write copy that rakes in the
cash.
What Sales Experience Do I
Have?
I
have 15 years of solid, high-level professional sales and
copywriting
experience.
I've sold tens of millions of dollars of product and
services to
Fortune 500 companies around the globe. Year after year, I was
recognized as "Salesman Of The Year".
Now, I
am focussed on my passion of writing hot sales copy for
entrepreneurs who want to build hugely profitable
businesses.
Check Out These
Samples
Is
Sales Success Only About
A-I-D-A?
Many copywriters will tell you
there are 4 steps in the Sales process summarized by the
acronym AIDA (Attention - Interest - Desire - Action).
Basically this is true, however, there is much more to making
HUGE amounts of money selling.
For 15
years, I have devoted myself to
developing black belt
expertise in
multiple advanced sales methods including:
- Strategic
Selling
- Value Based
Selling
- Consultative
Selling
- Question Based
Selling
And, to
take my persuasion skills even higher, I trained to become
a Licensed
Practitioner of NLP (Neuro-Linguistic Programming with
Richard Bandler's "Society of NLP". (Richard Bandler is one of
the co-founders of NLP)
So you
see, for
almost 2 decades I have devoted myself to the study and
application of the world’s most advanced persuasion and
influence skills. My passion to persuade has made a lot
of people very rich. And, you can be next!
Here’s a
quick peek at how my sales experience will benefit
you:
Secrets of the World's Highest
Paid Salesmen
- Strategic
Selling methods help
you sell
without having the best or least expensive
product. Sadly, most beginning sales people
and copywriters gravitate towards using a “Frontal
Strategy”, trying to persuade the buyer by stressing the
product strengths. However, Frontal Strategies should
rarely be used and only when the product has at least a 3X
advantage over its competition. Larger sales occur when a
copywriter knows how to effectively use other strategies
such as “Flanking”, “Fragmentation”, “Feigning”, and
“Fortressing”.
- Consultative
Selling methods help
you sell by
aligning your message to the way customers
buy. Making
the big money in sales is rarely about selling the
product... it’s about selling something that transcends
what most people see in the product.
- Value Based
Sales methods help
you sell by
making the price of the product
irrelevant. Charge any price you want… even two
or three times your competition! You’ll win because you
have aligned your sales message with the highest values of
the customer. You'll win because you have focussed their
attention on the ultimate value they’ll receive by buying
your product.
- Question Based
Sales methods help you sell because
“what” you ask - and “how” you ask - is more important than
anything you'll ever say. By using these methods in your
copy, you'll
be able to establish greater credibility and close more
sales.
- NLP Based
Sales methods help you sell by
using psychological methods to control your
prospect’s focus and attention while aligning your sales message
to their specific buying strategies, hot buttons, and
mental triggers. By using NLP advanced language patterns,
you'll get your customer super-motivated to BUY
NOW.
Check Out These
Samples
Take A Look At
Some Of My Happy
Clients...
"A
Masterful Job!"
"You've done a masterful job!
I'm very happy with your work. You've conveyed the exact tone
and message I wanted to send. I couldn't be happier. This is
great! We'll being working together a lot in the future!" -
Daniel Frishberg - BizRadio.com
"Best Work I've
Seen"
“This
is, by far, the best work I've seen in my 25 years of doing
business. I am convinced you thoroughly understand the business
needs of my division and look forward to beginning this
business relationship.” $5 Million Deal! - Sr. Exec.
VP
"You've
Captured My Voice"
"I am SO
happy with the copy you've written. You've definitely captured
my voice. As I read it, it was as if the message was coming
right out of my mouth. - Steve Champagne -
RealEstateBloggingExplained.com
"$20 Million This Year"
“Steve’s
contribution to this company’s success has been outstanding.
His positive, can-do, make-it-happen approach have increased
our sales.... Customers are responding well... We'll do over
$20 Million this year. - VP of Worldwide
Sales
"Quality and
Professionalism"
"Fantastic job! I'm very happy with the quality
of your work and your professionalism. I just want you to
know that of all the people I've worked with... and there
have been quite a few, you seem to be the most down to
earth and cognizant of what seems to me to make sense... I
think we're going to make a great team!" - Sue Canyon -
BusinessBooming.com
"Brought in $11
Million"
“I've
hired Steve to work for me at multiple companies throughout the
years. He's an expert in Strategic Sales and Value Based Sales
and has made me a lot of money. His persuasion skills have
brought in $11 Million in less than 2 years.” - VP of Major
Accounts
"Wow!"
“Wow!
I’ve never seen a proposal like this. This is far more than
what we’ve received from your competitors." $8 Million
order! - Sr. Executive of a $1 Billion
Consortium
Here's What You Need To Do
Check Out These
Samples
Right now, make the decision to
hire me to craft an emotionally charged sales
letter for your business, overhaul your existing sales message,
or guide you how to improve your message with my consultation
service.
I am
much more than just a
copywriter. With
my years of business experience, I can help will all
aspects of your business.
By
hiring me to write your copy, you will have a much higher
chance of success
because your
copy will be based on the most advanced
methods used by the world’s highest paid
sales professionals.
This is
why when businesses demand hard-hitting copy that sells, I'm
the one they call.
Using a
copywriter who really knows how to sell is a smart
choice. I
know how to build credibility, make big bold claims, tell
persuasive stories, and engage prospect to take action.
Ultimately, it’s about results. And my $100 Million results
speak for themselves.
Questions You May
Have
Q: I’d like to talk
with you about my project. How do I get an
appointment?
Please call
my office 541-554-8211 or email me Steve (at)
PetersonCopy.com
We’ll schedule a 30 minute call
to discuss your project. Based on this discussion, I will be
glad to prepare a detailed proposal and price quote for your
review.
Q: I’m convinced and
accept your proposal. How do I reserve a spot on your
schedule?
Once I
have received your 50% deposit, and a signed contract, I will
put your project on my schedule.
Q: How long will my
project take?
Depending on my current workload, please expect about 2-3 weeks
after project start. I will give you a specific delivery date
in your proposal and quote.
Q: What do I need to
provide to you before my project starts?
I will
want to see any previous sales letters or ads you have used and
the results you’ve achieved with them. I will need a copy of
your product to study in detail.
Since
sales letters can be developed in a variety of styles, I am
interested to see any specific ads you have seen you like. I
will be glad to develop your sales letter in your favorite
style.
Important: I need this
information early. Your project can not begin without it. If
they are not received by your project start date, I will have
to reschedule your project. This may mean several weeks
later.
Q: What happens after you
have completed my copy?
Once I
have completed your copy, I will personally review it with you.
Then, I will forward you the HTML ready text. I can also
provide your copy in WORD or PDF formats, if you
prefer.
Q: What if I’m in a big
rush? Can you complete my project sooner?
Yes, as
a life-long salesman, I know “crunch-time”. I am very willing
to help you meet your deadline. There will be a rush service
fee of an additional 50%.
Q: What guarantees do you
give?
I am
EXTREMELY confident of my ability to write you excellent copy
that will persuade and influence your target customers. I
guarantee I will write you excellent copy and I know you will
be delighted with the results.
Once you
have received your copy, please take up to 1 week and read your
copy and suggest any edits. I will gladly revise your copy for
free. (Please do not make edits yourself because much of the
text will include advanced NLP language patterns meant to
stimulate action on the part of your potential
customers)
Use the
copy for an additional 30 days. If for any reason, you are not
happy with the results, I will make another revision to the
copy - free of charge.
Q: Will you guarantee
I’ll make $20,000, $50,000, $100,000 with this Sales
Letter?
I
certainly wish I could, however there are far too many
variables outside my control, including the strength of your
product and your other marketing methods.
Q: What Kind of
Copywriting projects can you help with?
- Direct Mail Sales
Letters
- Magazine
Advertisements
- Website Sales
Letters
- Email Opt-In
Pages
- Autoresponders
- PPC (Pay-Per-Click)
Ads
Q: What other services
do you provide?
I am an
active Internet Marketer myself with many websites in a variety
of niches. I can help you with all aspects of getting your
website up and promoting your business. If you need help
advertising your business, I can help you with SEO (Search
Engine Optimization) and PPC (Pay-Per-Click)
Advertising.
I am
also an active Affiliate Marketer and will be happy to actively
sell your product for you.
Q: What about
Confidentiality and Intellectual Property
Rights?
While
other copywriters may demand to publicly use your copy for
their own marketing and promotion services(and even charge you
more if you want to keep it confidential), I provide this
service for free. I will not show your copy to others and tell
them I did it. When I write copy for you, it is yours. Once you
are a satisfied customer, I would welcome your testimonial.
Whether I use your copy as part of my own promotions is
entirely your decision.
Also,
any materials you provide to me will treated as confidential
and will not be publicly used as part of any promotion I will
be doing.
Q: Can you critique my
current website or sales letter?
Yes, I
will be glad to do this - free of charge - during our first
phone call. If you would like me to provide you with a written
document with actionable recommendations you can implement
yourself, there will be a fee.
Q: What should I do right
now?
Contact me at 541-554-8211 or Steve (at)
PetersonCopy.com and make an appointment to discuss your
business and project objectives.
Make the call right
now!
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